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What is Rafto?

Rafto Team·29 May 2026·5 min read

Rafto is a free, ready-made online store provider (not a builder) for sellers who take orders on WhatsApp and Instagram.

You get your own store link — yourstore.lesofy.com — where customers can browse your full catalog, add to cart, and place an order that arrives straight in your WhatsApp. Zero setup cost. Zero complexity.

Not affiliated with The Rafto Foundation

Rafto (rafto.app) is an e-commerce platform for WhatsApp and Instagram sellers. It is not affiliated with The Rafto Foundation (Norway), the human rights organization founded in 1986. Rafto App is a separate product built for social commerce.

Why sellers choose Rafto

Getting started

  • Free to start — ₹0 to set up. No subscription, no trial period.
  • Pay only when you sell — flat ₹3 per order. Nothing if you don't sell.
  • Live in under 5 minutes — sign up, add products, share your link. That's it.
  • No coding or design skills needed — everything is ready. You just fill in your details.
  • Works entirely from your phone — no laptop, no dashboard complexity.

Taking orders

  • Orders land in your WhatsApp — no new app to learn, no inbox to check separately.
  • Your own store link — looks professional, easy to share anywhere.
  • Full order details every time — item names, quantities, prices, customer address, and a unique Order ID.
  • Fewer fake orders — customers fill in their name, phone, and address before the WhatsApp message is sent. You get real contact details upfront, which means fewer casual or ghost orders and lower RTO risk.

Running your business

  • Repeat customer tracking — Rafto automatically remembers every customer by phone number. See who's ordered before, how many times, and how much they've spent — without maintaining a spreadsheet.
  • Know what's selling — your dashboard shows which products get the most views and which ones actually convert to orders, so you know what to restock and what to drop.
  • Store traffic analytics — see how many people visited your store, which products they viewed, and how many tapped "Order on WhatsApp". Know where customers drop off.
  • Full order history — every order is logged with its status, payment state, and Order ID. No more digging through WhatsApp threads to find an address or confirm a payment.

How it works

  1. Sign up — create your account with your email or phone number
  2. Name your store — your link is ready instantly
  3. Add your WhatsApp number — this is where orders will arrive
  4. Upload your products — photo, name, price. Done.
  5. Share your link — Instagram bio, WhatsApp status, or send it directly to customers

Your store is live in under 5 minutes.

Create your free store →

What happens when a customer orders

Your customer opens your store link, browses your products, adds items to cart, and enters their name, phone, and address. They tap "Order on WhatsApp" — and a pre-filled message lands in your WhatsApp with:

  • Every item ordered (name, quantity, price)
  • Their contact details and delivery address
  • A unique Order ID (e.g. ORD-1324) for tracking

You confirm, collect payment your way — UPI, cash, or bank transfer — and ship.

How much does Rafto cost?

₹0 to set up. No hidden charges.

Rafto charges a flat ₹5 ₹3 per order (launch offer) — only when you actually make a sale. No sales, no charge.

Other platforms charge ₹1,000–₹5,000 per month whether you sell or not. For a seller getting 30 orders a month, Rafto costs ₹90 total.

Who is Rafto for?

Rafto is for sellers who:

  • Already take orders on WhatsApp or Instagram
  • Want a clean, shareable store link without learning Shopify
  • Don't want to pay a monthly fee just to stay online
  • Run their entire business from a phone

Clothing, jewellery, food, home decor, handmade goods — if you sell it, Rafto works for it.

Why we built Rafto

Millions of sellers already have customers, trust, and a product people want. What they don't have is a clean way to take orders at scale.

WhatsApp DMs get chaotic. Instagram replies get missed. There is no order history, no catalog link to share, no way to look professional without building a website from scratch.

Rafto fixes that — a proper store, without any of the complexity or cost that makes other platforms out of reach.

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